I was tasked with creating an eBook asset that would be a condensed curation of courses and learning resources to offer to newsletter subscribers for Educative, an online code learning platform. This project was made in collaboration with content writers, editors, and the head of the Marketing department at the company over the span of two weeks.
The eBook needed to follow the company brand style guides, offer learning value to new and experienced developers, and had to offer opportunities to be reposted in smaller chunks as single pages or small groups for multiple content channels.
The eBook needed to follow the company brand style guides, offer learning value to new and experienced developers, and had to offer opportunities to be reposted in smaller chunks as single pages or small groups for multiple content channels.
The first step to designing the eBook was to discuss the initial written draft with the content writing team to determine what visual assets and layouts would best support the information.
We agreed upon a layout that had an introduction section with data callouts, a brief single page hyperlinked index of resources that could be reused as a single page asset, and a subsequent weekly learning plan breakdown to provide more reading value at the end of the document.
We agreed upon a layout that had an introduction section with data callouts, a brief single page hyperlinked index of resources that could be reused as a single page asset, and a subsequent weekly learning plan breakdown to provide more reading value at the end of the document.
After creating multiple page samples and few rounds of feedback, we added in the polished UTM links and shared the document to the company's email newsletter subscribers and social media channels.
The end result was well received by readers, earning many reposts on social channels and positive reviews and feedback from email subscribers. The eBook continues to create more customer leads for the company every day and remains the guide for all subsequent company eBook resources.
The end result was well received by readers, earning many reposts on social channels and positive reviews and feedback from email subscribers. The eBook continues to create more customer leads for the company every day and remains the guide for all subsequent company eBook resources.
